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Immersion Day

Event Branding, Art Direction

Credits

Art Direction -
Alexis Copeland 

Production & Management - 

David Wolf

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To create a dialog between artists, designers, scientists, engineers, and researchers, Microsoft hosted a demo day featuring over fifty technical advancements across the organization called Immersion Day.

 

For the event's branding, I created a visual aesthetic subtly akin to the language of baseball (using a two–way color scheme with repetitious patterns) to unite a sense of allyship and aspire comradery among the community. The aesthetic is designed to exist outside of the known Microsoft brand; becoming a place for attendees to break away from the everyday and immerse themselves in a special community event to forge new ideas and connections.

We created a variety of brand extensions ranging from video content, screen printed posters and t–shirts, event badges, presentation templates, communications, and much more. A sample of that work is shown below.

 

Additionally, I designed a playful photo–booth experience complete with handcrafted props created by custom cutting wood pieces from a laser printer (designed in Illustrator and Cinema 4D), then hand painted and assembled. The set of props conceptually tie into core themes of the event ranging from topics like HoloLens, Mixed Reality, Machine Learning, Cloud Computing, Customer Obsession; among many more. 

Partnering with SnapBar, we captured attendess from the event to mark memories with a take home photo, seen here.

 

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